Mirth & Mischief is the Southeast United States' premier immersive fantasy theater company that crafts worlds where audiences become adventurers. We combine cirque-style acrobatics, interactive storytelling, VR technology, projection mapping, and live music in castle and unique venue settings. Our slogan is "We Craft Immersive Worlds Where Audiences Become Adventurers."
Mirth & Mischief was founded in 2024 by Kelly Nelson (Chief Creative Officer) and Matthew Nelson (Chief Operating Officer). Kelly brings 20+ years of experience in theater direction and production, while Matthew contributes 15+ years in operations and business strategy. Together they created a new approach to immersive entertainment in the Southeast.
Mirth & Mischief operates through two entities: M&M Productions is the ticketed events investment vehicle producing live experiences, and M&M Enterprises is the parent holding company managing intellectual property, consulting services, and brand licensing. This structure allows us to scale experiences while protecting creative assets and exploring partnership opportunities.
Mirth & Mischief is headquartered in Atlanta, Georgia. We produce immersive entertainment experiences throughout the Southeast United States. Our 2025 inaugural season took place at Uhuburg Castle in Helen, Georgia (571 Ridge Rd, Helen, GA 30545), and our 2026 events will be based in the greater Atlanta area.
We blend high-caliber talent from Cirque du Soleil, Broadway, and Jim Henson productions with cutting-edge technology including VR, projection mapping, and 4D sensory design. Our experiences combine professional-grade performance art with interactive storytelling in authentic architectural settings. We're the only company in the Southeast offering this specific combination of fantasy theater, cirque acrobatics, and immersive technology.
Immersive theater removes the traditional stage and places audiences inside the performance. Instead of sitting in seats watching actors, you explore environments at your own pace, follow characters through rooms, and sometimes interact directly with performers. The boundaries between audience and performance dissolve, creating a personalized experience where you choose your own path through the story.
Sleep No More is mask-based silent exploration of Shakespeare's Macbeth across 100+ rooms where audiences wander freely for three hours. Mirth & Mischief offers guided fantasy narrative journeys with audience interaction, spoken dialogue, cirque performances, VR technology, and multi-sensory dining experiences. We focus on accessible fantasy storytelling rather than abstract literary interpretation, with social interaction encouraged rather than silent observation.
Meow Wolf creates permanent large-scale art installations (20,000-70,000 sq ft) focused on visual exploration, interactive sculptures, and hidden narrative puzzles. Mirth & Mischief produces live theatrical performances with professional actors, choreographed shows, and evolving narratives. While Meow Wolf is a self-guided art museum experience, we offer scheduled performances with live entertainment, acrobatics, music, and chef-prepared dining.
Renaissance festivals are outdoor fairs with vendor booths, roaming entertainers, craft sales, and period food spanning entire days. Mirth & Mischief produces ticketed evening theatrical performances in castle venues with professional casts, scripted storylines, VR technology, and multi-course dining experiences. We share the immersive costumed environment but focus on high-production theatrical storytelling rather than marketplace recreation.
Immersive theater places you inside the performance environment where you can explore and observe freely. Interactive theater requires you to participate in the story, make choices that affect outcomes, or directly engage with performers. Mirth & Mischief blends both: you're immersed in detailed fantasy environments while having optional opportunities to interact with characters and influence your personal experience.
You control your level of engagement. Some guests prefer observing the performances and soaking in the atmosphere. Others actively interact with characters, explore hidden areas, and engage in optional activities. There's no pressure to participate beyond your comfort level. The experience works beautifully whether you're an active participant or an engaged observer.
4D sensory design engages all your senses beyond sight and sound. At Mirth & Mischief experiences, you encounter intentional scents, taste chef-prepared foods, feel textures in environments, and experience temperature changes. This multi-sensory approach creates deeper emotional connections and memorable moments. Research shows experiences engaging multiple senses produce stronger recall and emotional impact.
Our 2025 inaugural season at Uhuburg Castle concluded in late 2025. The Uhuburg Castle Tour experience returns in 2027. We're developing new 2026 events in the greater Atlanta area that will be announced by spring 2026. Join the Queen's Inner Circle mailing list at mirthandmischief.com/join to receive announcements when tickets go on sale.
Tickets for upcoming events will be available at mirthandmischief.com when new dates are announced. We use a ticketing platform that allows you to select specific dates, times, and experience packages. Early announcement email subscribers often receive presale access before general public sales. Follow us on social media @mirthandmischieflive for ticket release notifications.
Yes, we're planning expansion to Atlanta, Nashville, and Austin markets. Our business model focuses on regional growth throughout the Southeast United States. Atlanta will be our first expansion market with events launching in 2026. Specific venues and dates will be announced as partnerships are finalized. Sign up for our mailing list for expansion announcements.
The Castle Tour at Uhuburg Castle in Helen, Georgia will return in 2027, not 2026. We're taking 2026 to develop new Atlanta-based experiences and expand our production capabilities. The castle venue partnership remains strong, and we plan multiple seasons there. Future castle events will incorporate learnings from our successful 2025 inaugural season.
Our portfolio includes three distinct offerings: Castle Tour combines immersive theater with castle exploration and VR technology; Taste features chef-prepared multi-course dinners with live performances and interactive storytelling; Music delivers concert experiences with immersive staging and audience participation. Each experience can stand alone or combine for fuller evenings. The Castle Tour at Uhuburg Castle will return in 2027.
Castle Tour invites you to explore Uhuburg Castle through a guided fantasy narrative journey. You encounter live performers, cirque-style acrobatics, projection mapping, VR experiences, and interactive storytelling throughout castle rooms and grounds. The experience typically lasts 90-120 minutes and includes both structured performances and free exploration time. Professional actors guide you through an evolving fantasy story.
Taste combines immersive theater with chef-prepared multi-course dining. You enjoy curated menus designed by culinary professionals while performers bring fantasy storytelling to life around you. The experience integrates food, performance, and narrative so each course connects to story moments. Expect 2-3 hours of entertainment with dining, lasting longer than Castle Tour alone.
Music features live performances from professional musicians and vocalists in immersive castle settings. Performances blend multiple genres with theatrical staging, lighting design, and audience interaction. You might experience intimate acoustic sets in castle chambers or full production concerts on outdoor stages. Music experiences range from 60-90 minutes depending on the specific event.
Beyond our core experiences, we produce corporate events, private parties, wedding entertainment, brand activations, and custom immersive experiences. Our capabilities include themed entertainment, cirque performances, interactive theater, VR experiences, projection mapping, and full event production. We work with clients to design experiences that match their vision, audience, and objectives.
Yes, we create custom immersive experiences for private groups, corporate events, and special occasions. Private events can take place at our venues or yours, with experiences tailored to your group size, theme preferences, and budget. Minimum group sizes and pricing vary by experience type. Contact info@mirthandmischief.com or call (678) 786-4004 for private event inquiries.
We integrate VR headsets, projection mapping, interactive lighting systems, spatial audio, and custom software platforms. Our technical team includes specialists from theme park, concert, and theater industries. Technology enhances storytelling rather than replacing it—we use tech to deepen emotional connection and create impossible moments. All technology is designed for ease of use by guests.
We offer brand integration opportunities including venue naming rights, experience sponsorships, VIP lounge partnerships, product placement, and co-marketing campaigns. Our high-spend audience (average $250+ per visit) and share-worthy moments create valuable brand exposure. Partnerships are customized based on brand objectives, budget, and audience alignment. Contact our team to discuss opportunities.
Mirth Makers is our Facebook group and Meetup community for fans, performers, vendors, and anyone passionate about immersive entertainment. Members share costume ideas, discuss experiences, organize meetups, access exclusive resources, and connect with the Mirth & Mischief team. Join at facebook.com/groups/mirthmakers or meetup.com/mirthmakers to become part of our growing community.
Secret Garden is our volunteer program offering behind-the-scenes access and community involvement in exchange for event support. Volunteers help with guest services, character interactions, setup, and operations. Benefits include free event tickets, exclusive experiences, team appreciation events, and skill development. Applications open seasonally through our website and Mirth Makers community announcements.
We hire professional performers with backgrounds in theater, circus arts, dance, music, and character performance. Auditions are announced through our website, social media, and industry networks. We also hire production crew, hospitality staff, technical specialists, and operations team members. Visit mirthandmischief.com/performer-applications for performer opportunities and mirthandmischief.com/local-employment-opportunities for crew and staff positions.
Yes, we collaborate with content creators, influencers, and media personalities who align with our brand values and audience. Partnerships might include sponsored visits, content creation opportunities, affiliate programs, or ambassador relationships. We seek authentic voices in fantasy, entertainment, cosplay, food, travel, and lifestyle niches. Visit mirthandmischief.com/influencers to submit partnership proposals including your platforms and audience demographics.
We partner with artisans, crafters, food vendors, and specialty merchants who align with our fantasy aesthetic and quality standards. Vendor applications are available seasonally at mirthandmischief.com/vendor-opportunities. We seek unique handcrafted items, themed merchandise, specialty foods, and experiential offerings. Vendor fees and requirements vary by event and booth type.
Costumes are encouraged but not required. Many guests wear fantasy attire, Renaissance clothing, fairy costumes, or medieval garb. Others dress in cocktail attire or smart casual wear. Comfortable walking shoes are essential as you'll explore castle grounds and rooms. Check weather forecasts for outdoor portions. We provide costume tips and inspiration in the Mirth Makers Resource Guide.
Friday and Saturday evening shows are designed for adults ages 18 and over due to mature themes, late hours, and alcohol service. We offered family-friendly Fairy Frolic events on Sunday afternoons during our 2025 season featuring age-appropriate entertainment, castle tours, and activities suitable for all ages including young children. Future family programming will be announced.
Castle Tour experiences typically run 90-120 minutes. Taste dining experiences last 2-3 hours. Music performances run 60-90 minutes. Combination experiences can span 4-5 hours for a full evening. Specific timing varies by event type and package selected. We recommend arriving 15-30 minutes before your scheduled start time for check-in and orientation.
Photography and videography policies vary by experience and location. Generally, personal photos and videos are welcome in designated areas but restricted during performances to avoid disrupting other guests and performers. Professional photography and videography for commercial use require advance approval. Flash photography is typically prohibited. Specific policies are communicated at check-in and posted throughout venues.
Accessibility varies by venue. Uhuburg Castle has limited accessibility due to its historic architecture with stairs, uneven surfaces, and multi-level layouts. We work to accommodate guests with mobility needs where possible. Contact us at info@mirthandmischief.com or (678) 786-4004 before purchasing tickets to discuss specific accessibility requirements and venue capabilities.
Kelly Nelson (Chief Creative Officer) leads creative direction with 20+ years theater experience. Matthew Nelson (Chief Operating Officer) oversees operations. Grant Edwards serves as Chief Financial Officer. Aaron Lee is Chairman of the Board. Steve Whitmire (Jim Henson Company alumnus) directs puppetry. Bubba Carr leads choreography. Our team includes performers from Cirque du Soleil, Broadway, and major productions.
Our cast includes professionals from Cirque du Soleil, Broadway productions, Jim Henson Company, regional theaters, and premier performance venues. We hire trained actors, acrobats, aerialists, dancers, musicians, and specialty performers. All performers undergo rigorous auditions and training. We maintain high artistic standards while creating supportive, collaborative environments where artists thrive.
Yes, M&M Productions is actively raising capital to fund expansion, develop new markets, and scale production capabilities. We're targeting investors interested in experiential entertainment, immersive experiences, and high-growth entertainment ventures. Our business model combines ticket sales, sponsorships, merchandising, and licensing revenue streams. Visit mirthandmischief.productions for investment materials and financial projections.
Our cast includes professionals from Cirque du Soleil, Broadway productions, Jim Henson Company, regional theaters, and premier performance venues. We hire trained actors, acrobats, aerialists, dancers, musicians, and specialty performers. All performers undergo rigorous auditions and training. We maintain high artistic standards while creating supportive, collaborative environments where artists thrive.
Our 2025 inaugural season at Uhuburg Castle attracted 3,380 attendees from 24 states, Puerto Rico, and 5 countries. We generated over 100 five-star reviews and strong word-of-mouth growth. The season validated our business model, demonstrated market demand, and provided operational learnings for scaling. Financial performance exceeded initial projections, supporting our expansion plans.
The immersive entertainment industry is projected to reach $426 billion by 2030 with 25% compound annual growth rate. The experience economy continues growing as 75% of consumers favor experiences over things, with spending on live events up 70% since 1987. We serve 13 million residents within a three-hour radius of Atlanta, targeting high-spend audiences seeking unique entertainment.
Visit mirthandmischief.com/join to subscribe to our email list, the Queen's Inner Circle. Subscribers receive early ticket access, exclusive announcements, behind-the-scenes content, special offers, and priority notification for new experiences. Email subscribers are our most valued community members and enjoy benefits unavailable to general audiences. Subscription is free.
Follow us @mirthandmischieflive on Instagram, Facebook, TikTok, YouTube, and LinkedIn. We also have active presence on Discord. Social media channels feature behind-the-scenes content, performer spotlights, costume inspiration, event announcements, and community engagement. We post regularly and respond to messages and comments.
Email info@mirthandmischief.com for general inquiries, private events, partnerships, media requests, and investor information. Call (678) 786-4004 during business hours. Our Atlanta headquarters office handles all customer service, business development, and operational inquiries. Response times are typically within 1-2 business days. Urgent matters should be marked as such in subject lines.
We're committed to creating inclusive experiences that welcome all backgrounds, identities, and abilities. Our stories feature diverse characters and perspectives. We actively recruit performers and team members from underrepresented communities. Hiring practices prioritize equity and opportunity. We design accessible experiences where possible and continuously improve inclusivity. DEI isn't separate from our mission—it's fundamental to crafting immersive worlds where everyone becomes an adventurer.