Mirth & Mischief Productions · Callanwolde Arts Center · Atlanta
At Callanwolde · Winter 2026
Atlanta’s most ambitious immersive holiday production, 25 nights, up to 25,000 projected guests. Coming Winter 2026.
Watch our Teaser Video
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Sponsorship Opportunities
─── What Is JOIE ───
A Pan Holiday Experience Unlike Anything Atlanta Has Seen
JOIE is a site-specific, full-length holiday production that has found its first home at Callanwolde Fine Arts Center. JOIE is a new holiday tradition from MIRTH & MISCHIEF PRODUCTIONS, the immersive theatre agency with a proven record of turning local experiences into regional tourism destinations.
Inside the mansion, a full-length, world-class show will captivate audiences in an unforgettable live performance. Following the show, guests with show tickets are invited to explore the lower level of the mansion, where immersive surprises await around every corner — featuring dance, live music, puppetry, and theatrical atmospherics.Outside, the Winter Wonderland Light Forest fills the grounds with illuminated installations, fire, snow, and character encounters.
Created by the award-winning team behind Mirth & Mischief. Featuring acclaimed vocalists, veterans of Cirque du Soleil, the international world of dance and Henson Studios.
─── Two Worlds. One Night. ───
Inside the Experience
The
JOIE Mainstage Show
A multi-act theatrical journey through music, dance, and spectacle inside Callanwolde's grand Indoor Courtyard. Broadway-level vocalists, Cirque-inspired acrobatics, wold class dance, and character acting in five acts that take the audience through a journey through the diverse celebrations of the winter holidays each its own world.
Winter Wonderland Light Forest
The outdoor grounds become an illuminated walking experience. Luminary Faeries, living landscape acrobats, puppetry, video mapping and lighting effects, a snow play park, a fully programmed amphitheater of entertainment and a caroling bonfire. Every guest passes through this space every show day.
The
MIP Mansion Experience
Private access to full mansion, including the exclusive MIP Lounge featuring complimentary food & beverage service & themed servers, plus priority seating for the show. Top-tier sponsors will also have the opportunity to host their own fully branded sponsor lounge, creating a bespoke experience tailored to their business. A premium experience that justifies the ticket price.
─── The Venue ───
Callanwolde Fine Arts Center, Atlanta
Callanwolde is one of Atlanta’s most architecturally iconic properties. The Tudor-Gothic mansion, its gardens, and its amphitheater create a natural multi-zone event environment. JOIE has a multi-year venue agreement through 2029, which means every sponsor partnership is backed by a confirmed long-term home.
─── Breakout Character ───
Meet Ded Zed
Every great holiday production needs a breakout character. JOIE has Ded Zed — the Vegan Holiday Zombie. He crashes every holiday trying to find his place, craving graaains instead of brains. Funny, weird, and completely ownable by the right brand.
Ded Zed is a differentiated sponsorship asset for plant-based, sustainable, and cause-aligned brands. His own themed bar, his own merch potential, and a built-in fanbase waiting to be activated.
─── Breakout Character ───
Meet The Fir Dogs
Barkley and Oakley are the Winter Wonderland’s most unlikely stars. Equal parts evergreen and canine, these scruffy, needle-covered characters might look a little Grinchy at first glance, but they’re utterly loveable and guaranteed to become instant fan favorites with guests of all ages.
Their home base is the Fir Dog House, a whimsical portrait studio designed as if dogs did the decorating. Chew-toy chandeliers, bone-shaped furniture, and holiday chaos at its most charming make it the perfect spot for a family portrait you’ll actually want to frame. The Fir Dog House also opens the door for rescue organization partnerships, featuring a holiday tree adorned with beautifully designed tags profiling adoptable pets from local shelters. It’s good storytelling, good community, and a compelling activation for the right sponsor partner.
JOIE Event Maps
